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Step into the world of digital marketing with this E-Marketing microcredential! You will gain practical experience in leveraging digital platforms to drive business or organizational growth and engagement. You will understand digital branding principles and learn strategies to create compelling brand identities and cultivate brand loyalty. You will strengthen your business writing and communication skills. The focus here is on integrated marketing and marketing plans, providing the knowledge and skills to select digital channels that resonate with your target audiences. This microcredential is a great fit for existing communications professionals who need to elevate their digital marketing skills; for entrepreneurs and business owners seeking to build their brand and market; and for those seeking to apply for entry or junior level positions in digital marketing or communications.
Credits earned in the completion of this microcredential can be applied toward completion of a related certificate or degree program. It is a building block that gives you a jump start to education and career success.
Each campus will confirm final costs. The estimated tuition shown above is based on NYS residency for this institution. Tuition can vary based on full- or part-time attendance, residency and whether the courses are undergraduate or graduate. Additional costs include fees and books. Some available grant funding for eligible students may be highlighted on this page. For information on other possible financial support to help you pay for your microcredential, please visit our For You page.
Each campus will confirm final cost. Some available grant funding for eligible students may be highlighted on this page. For information on other possible financial support to help you pay for your microcredential, please visit our For You page.
SUNY's microcredentials are setting the standard nationally and internationally for high-quality, stackable credentials designed for today's learner. All of SUNY's microcredentials are designed to be:
Academic quality is paramount in the development and approval of SUNY microcredentials.
Each microcredential has immediate value and, where possible, stacks together with other microcredentials.
Microcredentials are designed to meet current and emerging market needs and align with relevant industry standards.
Completion of our microcredentials is recorded on your transcript and/or highlighted in a digital badge so your accomplishments travel with you.
Inaugural recipient of the Business Council of NYS Workforce Innovation Award