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Embark on the journey that is destination marketing! The Destination Marketing microcredential prepares you to enter the travel, tourism, or destination event industries with in-demand skills. You will understand how to research, select and promote a destination using both traditional and contemporary marketing tools. Skills mastered allow you to leverage publicity, advertising, and social media to successfully reach key audiences. Successful completion of this microcredential prepares existing professionals or entrepreneurs with specialized skills, preparing you for advancement and continued study. This microcredential also serves as an entry point into the travel and tourism or event planning fields, readying you for entry or junior level positions such as account coordinator. Take alone or consider pairing with the Event Planning and Event Marketing microcredentials to expand your skillset and job opportunities.
Credits earned in the completion of this microcredential can be applied toward completion of a related certificate or degree program. It is a building block that gives you a jump start to education and career success.
Each campus will confirm final costs. The estimated tuition shown above is based on NYS residency for this institution. Tuition can vary based on full- or part-time attendance, residency and whether the courses are undergraduate or graduate. Additional costs include fees and books. Some available grant funding for eligible students may be highlighted on this page. For information on other possible financial support to help you pay for your microcredential, please visit our For You page.
Each campus will confirm final cost. Some available grant funding for eligible students may be highlighted on this page. For information on other possible financial support to help you pay for your microcredential, please visit our For You page.
SUNY's microcredentials are setting the standard nationally and internationally for high-quality, stackable credentials designed for today's learner. All of SUNY's microcredentials are designed to be:
Academic quality is paramount in the development and approval of SUNY microcredentials.
Each microcredential has immediate value and, where possible, stacks together with other microcredentials.
Microcredentials are designed to meet current and emerging market needs and align with relevant industry standards.
Completion of our microcredentials is recorded on your transcript and/or highlighted in a digital badge so your accomplishments travel with you.
Inaugural recipient of the Business Council of NYS Workforce Innovation Award