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Conduct effective market research and leverage social media for success with this Advanced Marketing Analysis microcredential! You will learn how to apply research design principles, collect data, and employ sampling methods tailored for marketing purposes. You will explore the selection and utilization of mobile applications in business contexts and assess the impact of social media on branding and marketing. You will learn how to use common analytics tools, supporting creation of effective marketing strategies in the digital age. Successful completion of this microcredential prepares you for continued study and internships, and to apply for entry-level social media analyst or management positions, or entry-level positions in market research, communications and public relations.
Credits earned in the completion of this microcredential can be applied toward completion of a related certificate or degree program. It is a building block that gives you a jump start to education and career success.
Each campus will confirm final costs. The estimated tuition shown above is based on NYS residency for this institution. Tuition can vary based on full- or part-time attendance, residency and whether the courses are undergraduate or graduate. Additional costs include fees and books. Some available grant funding for eligible students may be highlighted on this page. For information on other possible financial support to help you pay for your microcredential, please visit our For You page.
Each campus will confirm final cost. Some available grant funding for eligible students may be highlighted on this page. For information on other possible financial support to help you pay for your microcredential, please visit our For You page.
SUNY's microcredentials are setting the standard nationally and internationally for high-quality, stackable credentials designed for today's learner. All of SUNY's microcredentials are designed to be:
Academic quality is paramount in the development and approval of SUNY microcredentials.
Each microcredential has immediate value and, where possible, stacks together with other microcredentials.
Microcredentials are designed to meet current and emerging market needs and align with relevant industry standards.
Completion of our microcredentials is recorded on your transcript and/or highlighted in a digital badge so your accomplishments travel with you.
Inaugural recipient of the Business Council of NYS Workforce Innovation Award