SUNY.edu uses simple cookies to help build a better website experience for our visitors. Learn more in our Privacy Policy.
Understand what distinguishes Agri-Marketing from marketing in other sectors and you are on the road to success! Marketing for farm and food businesses of course requires a general understanding of marketing principles, concepts and strategies; but there are special considerations too such as seasonality and weather, long production cycles, regulatory and environmental issues, and food safety and traceability. The Agri-Marketing microcredential addresses both consumer behavior and market research, with a focus on value-added entrepreneurial pursuits in farm and food enterprises. Successful completion of this microcredential prepares you for further study and provides owners and managers of farms and related food businesses with specialized skills needed to foster growth and sustainability. It can also serve as an entry point for those interested in applying for entry or junior level jobs at, or who already work at, advertising and public relations firms specializing in the agriculture industry.
Credits earned in the completion of this microcredential can be applied toward completion of a related certificate or degree program. It is a building block that gives you a jump start to education and career success.
Each campus will confirm final costs. The estimated tuition shown above is based on NYS residency for this institution. Tuition can vary based on full- or part-time attendance, residency and whether the courses are undergraduate or graduate. Additional costs include fees and books. Some available grant funding for eligible students may be highlighted on this page. For information on other possible financial support to help you pay for your microcredential, please visit our For You page.
Each campus will confirm final cost. Some available grant funding for eligible students may be highlighted on this page. For information on other possible financial support to help you pay for your microcredential, please visit our For You page.
SUNY's microcredentials are setting the standard nationally and internationally for high-quality, stackable credentials designed for today's learner. All of SUNY's microcredentials are designed to be:
Academic quality is paramount in the development and approval of SUNY microcredentials.
Each microcredential has immediate value and, where possible, stacks together with other microcredentials.
Microcredentials are designed to meet current and emerging market needs and align with relevant industry standards.
Completion of our microcredentials is recorded on your transcript and/or highlighted in a digital badge so your accomplishments travel with you.
Inaugural recipient of the Business Council of NYS Workforce Innovation Award