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This Marketing Analysis microcredential equips you with essential skills in statistical analysis and marketing strategy. You will calculate and utilize statistics to describe data sets and estimate population parameters, applied specifically to business scenarios. You will also learn fundamental marketing concepts including the product life cycle, new product planning process, information collection and analysis, relationship marketing, strategic planning, and marketing mix strategic decisions. Successful completion of this microcredential prepares all for continued study, readies current professionals seeking to transition or advance into marketing and product development roles, and adds value for entrepreneurs and small business owners. Take alone or pair with the Advanced Marketing Analysis microcredential to expand your skills and grow job opportunities.
Credits earned in the completion of this microcredential can be applied toward completion of a related certificate or degree program. It is a building block that gives you a jump start to education and career success.
Each campus will confirm final costs. The estimated tuition shown above is based on NYS residency for this institution. Tuition can vary based on full- or part-time attendance, residency and whether the courses are undergraduate or graduate. Additional costs include fees and books. Some available grant funding for eligible students may be highlighted on this page. For information on other possible financial support to help you pay for your microcredential, please visit our For You page.
Each campus will confirm final cost. Some available grant funding for eligible students may be highlighted on this page. For information on other possible financial support to help you pay for your microcredential, please visit our For You page.
SUNY's microcredentials are setting the standard nationally and internationally for high-quality, stackable credentials designed for today's learner. All of SUNY's microcredentials are designed to be:
Academic quality is paramount in the development and approval of SUNY microcredentials.
Each microcredential has immediate value and, where possible, stacks together with other microcredentials.
Microcredentials are designed to meet current and emerging market needs and align with relevant industry standards.
Completion of our microcredentials is recorded on your transcript and/or highlighted in a digital badge so your accomplishments travel with you.
Inaugural recipient of the Business Council of NYS Workforce Innovation Award