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Build essential skills in marketing, sales and customer relations with this Customer Relationship Marketing microcredential! You will explore sales and marketing through the lens of customer relationships aimed to foster loyalty and drive long-term business success. Starting with a focus on marketing, market research and branding, you will gain insight and skills in client presentation, staying true to mission and messaging, and elevating your company or organization in the eyes of clients or customers. You will also gain essential skills in professional, trust-based sales processes and be able to implement strategies to initiate, develop, manage, and enhance customer relationships. For existing professionals in sales or marketing, or entrepreneurs working to promote their own business, this microcredential can add essential specialized skills. For those new to this work, this microcredential provides you with foundational skills that are in-demand across multiple industries. Successful completion of this microcredential prepares you for continued study, prepares existing professionals for advancement or business growth, and readies those new to the field to apply for entry to mid-level positions in customer service, customer relationship management or sales positions in retail, finance and banking, technology, healthcare, hospitality and tourism and more.
Credits earned in the completion of this microcredential can be applied toward completion of a related certificate or degree program. It is a building block that gives you a jump start to education and career success.
Each campus will confirm final costs. The estimated tuition shown above is based on NYS residency for this institution. Tuition can vary based on full- or part-time attendance, residency and whether the courses are undergraduate or graduate. Additional costs include fees and books. Some available grant funding for eligible students may be highlighted on this page. For information on other possible financial support to help you pay for your microcredential, please visit our For You page.
Each campus will confirm final cost. Some available grant funding for eligible students may be highlighted on this page. For information on other possible financial support to help you pay for your microcredential, please visit our For You page.
SUNY's microcredentials are setting the standard nationally and internationally for high-quality, stackable credentials designed for today's learner. All of SUNY's microcredentials are designed to be:
Academic quality is paramount in the development and approval of SUNY microcredentials.
Each microcredential has immediate value and, where possible, stacks together with other microcredentials.
Microcredentials are designed to meet current and emerging market needs and align with relevant industry standards.
Completion of our microcredentials is recorded on your transcript and/or highlighted in a digital badge so your accomplishments travel with you.
Inaugural recipient of the Business Council of NYS Workforce Innovation Award