Marketing Communication

What you'll learn

This Marketing Communications microcredential results in an in-demand skill set that bridges traditional storytelling and digital strategy. You will gain essential skills in professional writing, editing, and media relations, with a focus on crafting targeted pitches that secure earned media. You will explore digital marketing, paid ads, and social media platforms, learning how to design both print and video ad content and to utilize analytics to track campaign performance. You will gain AI fluency and understand how to professionally and ethically integrate AI into communications workflows alongside traditional research methods. You will gain professional competencies including management of multiple projects, critical thinking, flexibility, proactive response, and constructively incorporating feedback. Successful completion of this microcredential readies all to continue their studies in the Communications bachelor's degree; prepares those new to the field to immediately apply for positions such as social media manager/coordinator, digital marketing coordinator, public relations specialist, copywriter, or account manager; and provides existing professionals with specialized skills to help them keep pace or advance.