Communication Campaigns

What you'll learn

This Communication Campaigns microcredential prepares learners to develop effective messages and campaigns for diverse career fields, including, but not limited to, marketing, health or politics. This program is open to communication graduate students, graduate students in other disciplines and professionals who wish to improve their skills and marketability. You will learn the principles of persuasive communication and how to apply these principles in specific circumstances and across media platforms, such as social media or print messages. These skills are valued in the workplace and are especially beneficial for individuals in careers that involve communication, sales or dissemination of knowledge, preparing you to keep pace or advance. Successful completion of this microcredential provides specialized skills that allow existing professionals to keep pace or advance. You will be ready design and implement strategic communication campaigns, tailor persuasive messages for diverse audiences, and effectively leverage multiple media platforms to achieve organizational and social impact.