Marketing for Business

What you'll learn

Dynamic use of social media is a key driver of marketing strategy today, for companies and organizations of every size and across all industries. This Business Marketing microcredential begins with a focus on the essential principles of marketing and marketing techniques. You will study consumer behavior and the psychology of persuasion. You will gain essential skills in selling, sales promotion, marketing program development and the effective use of digital media and targeted social media campaigns. Successful completion of this microcredential prepares all for continued study, results in earning the broadly recognized Hootsuite certification, and provides existing professionals, business owners and entrepreneurs with specialized skills needed to take their marketing programs to the next level. This microcredential is also a great entry point into careers in social media and digital marketing, readying those new to the field to immediately apply for social media manager and entry level marketing positions.