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This Digital Media and Marketing: Content Design microcredential bundles foundational skills in photography, video creation, illustration and graphic design with an eye toward today's growing digital media marketing profession. You will build skills in camera use and basic graphic design, produce muti-media videos and begin to build a portfolio of projects using Adobe Photoshop, Illustrator, Lightroom and Premiere. Using DSLR video production, you will produce videos focusing on technical skills and storytelling through multimedia elements. This microcredential is a great fit for advertising, communications and public relations professionals who want to add specialized skills. For those in digital media or video production, successful completion of this microcredential can increase your marketability for freelance work across photography, television and video and graphic design. For those new to the field, successful completion of this microcredential will prepare you for further study, internships, and jobs at the junior or assistant level in design, video production, television or film. Take this microcredential alone or with the Digital Media and Marketing: Media Management microcredential.
Credits earned in the completion of this microcredential can be applied toward completion of a related certificate or degree program. It is a building block that gives you a jump start to education and career success.
Each campus will confirm final costs. The estimated tuition shown above is based on NYS residency for this institution. Tuition can vary based on full- or part-time attendance, residency and whether the courses are undergraduate or graduate. Additional costs include fees and books. Some available grant funding for eligible students may be highlighted on this page. For information on other possible financial support to help you pay for your microcredential, please visit our For You page.
Each campus will confirm final cost. Some available grant funding for eligible students may be highlighted on this page. For information on other possible financial support to help you pay for your microcredential, please visit our For You page.
SUNY's microcredentials are setting the standard nationally and internationally for high-quality, stackable credentials designed for today's learner. All of SUNY's microcredentials are designed to be:
Academic quality is paramount in the development and approval of SUNY microcredentials.
Each microcredential has immediate value and, where possible, stacks together with other microcredentials.
Microcredentials are designed to meet current and emerging market needs and align with relevant industry standards.
Completion of our microcredentials is recorded on your transcript and/or highlighted in a digital badge so your accomplishments travel with you.
Inaugural recipient of the Business Council of NYS Workforce Innovation Award