Entrepreneurship

What you'll learn

The transformative journey that is entrepreneurship begins here with this Entrepreneurship microcredential! This microcredential provides you with the skills, knowledge and experience you need to bring new products, services and solutions to today's dynamic marketplace. You will learn how to develop an effective business plan that becomes your blueprint for moving forward; a living, breathing document that you can revisit and strengthen over time. As you begin to understand how to assess market opportunities and identify market need and demand, you will develop strategies for differentiation and learn how to highlight competitive advantages to key audiences. The practical side of business planning is covered here as well, studying examples of success as well as restarts or closures. This microcredential is perfect for those seeking to start a business, for new business owners, or for professionals charged with launching a new program or service.