E-Marketing

What you'll learn

Step into the world of digital marketing with this E-Marketing microcredential! You will gain practical experience in leveraging digital platforms to drive business or organizational growth and engagement. You will understand digital branding principles and learn strategies to create compelling brand identities and cultivate brand loyalty. You will strengthen your business writing and communication skills. The focus here is on integrated marketing and marketing plans, providing the knowledge and skills to select digital channels that resonate with your target audiences. This microcredential is a great fit for existing communications professionals who need to elevate their digital marketing skills; for entrepreneurs and business owners seeking to build their brand and market; and for those seeking to apply for entry or junior level positions in digital marketing or communications.