Marketing Events

What you'll learn

You know how to build great events, now master the art of marketing to bring in and engage your desired audience! Promoting events, from corporate functions to conferences, workshops, celebrations, and conventions each require differentiated messaging, communications strategies, and, where appropriate, media and public relations strategies to be successful. Earners of the Marketing Events microcredential will elevate their skills in event promotion through the strategic use of publicity, advertising, and social media. Successful completion of this microcredential prepares existing professionals for continued study and provides the specialized skills needed to expand your business or advance in your career. Take alone or consider pairing with the Events Planning and Destination marketing microcredentials to expand your skillset and career opportunities.