Destination Marketing

What you'll learn

Embark on the journey that is destination marketing! The Destination Marketing microcredential prepares you to enter the travel, tourism, or destination event industries with in-demand skills. You will understand how to research, select and promote a destination using both traditional and contemporary marketing tools. Skills mastered allow you to leverage publicity, advertising, and social media to successfully reach key audiences. Successful completion of this microcredential prepares existing professionals or entrepreneurs with specialized skills, preparing you for advancement and continued study. This microcredential also serves as an entry point into the travel and tourism or event planning fields, readying you for entry or junior level positions such as account coordinator. Take alone or consider pairing with the Event Planning and Event Marketing microcredentials to expand your skillset and job opportunities.