Social Media

What you'll learn

Leverage the power of social media! You will be able to craft, manage and analyze winning campaigns with this Social Media microcredential. You will explore industry best practices while gaining a deep understanding of audience targeting and analytics. You will build essential skills in customer research, writing captivating social media copy, and using campaign management tools to make insightful data-driven decisions. This microcredential is a great fit for existing professionals who want or need to take on social media responsibilities. It also serves as an entry point to careers in social media. Successful completion prepares you for continued study and internships and to immediately apply for entry to mid-level positions such as social media coordinator or assistant, social media analyst, campaign coordinator, brand assistant or marketing communications assistant. Take this microcredential on its own or consider adding one of the related microcredentials below to expand your skillset and job opportunities.