1000000646
Marketing Analysis
What you'll learn
This Marketing Analysis microcredential equips you with essential skills in statistical analysis and marketing strategy. You will calculate and utilize statistics to describe data sets and estimate population parameters, applied specifically to business scenarios. You will also learn fundamental marketing concepts including the product life cycle, new product planning process, information collection and analysis, relationship marketing, strategic planning, and marketing mix strategic decisions. Successful completion of this microcredential prepares all for continued study, readies current professionals seeking to transition or advance into marketing and product development roles, and adds value for entrepreneurs and small business owners. Take alone or pair with the Advanced Marketing Analysis microcredential to expand your skills and grow job opportunities.
Microcredential course requirements
Skills covered
This microcredential is stackable
Credits earned in the completion of this microcredential can be applied toward completion of a related certificate or degree program. It is a building block that gives you a jump start to education and career success.
Faculty
Related microcredentials
Part of a series
Additional resources
*Estimated tuition
Each campus will confirm final costs. The estimated tuition shown above is based on NYS residency for this institution. Tuition can vary based on full- or part-time attendance, residency and whether the courses are undergraduate or graduate. Additional costs include fees and books. Some available grant funding for eligible students may be highlighted on this page. For information on other possible financial support to help you pay for your microcredential, please visit our For You page.
*Estimated cost
Each campus will confirm final cost. Some available grant funding for eligible students may be highlighted on this page. For information on other possible financial support to help you pay for your microcredential, please visit our For You page.