Customer Relationship Marketing

What you'll learn

Build essential skills in marketing, sales and customer relations with this Customer Relationship Marketing microcredential! You will explore sales and marketing through the lens of customer relationships aimed to foster loyalty and drive long-term business success. Starting with a focus on marketing, market research and branding, you will gain insight and skills in client presentation, staying true to mission and messaging, and elevating your company or organization in the eyes of clients or customers. You will also gain essential skills in professional, trust-based sales processes and be able to implement strategies to initiate, develop, manage, and enhance customer relationships. For existing professionals in sales or marketing, or entrepreneurs working to promote their own business, this microcredential can add essential specialized skills. For those new to this work, this microcredential provides you with foundational skills that are in-demand across multiple industries. Successful completion of this microcredential prepares you for continued study, prepares existing professionals for advancement or business growth, and readies those new to the field to apply for entry to mid-level positions in customer service, customer relationship management or sales positions in retail, finance and banking, technology, healthcare, hospitality and tourism and more.