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Color Palette & Typeface
Primary Color Palette
WHITE
.
CMYK: 0,0,0,0
RGB: 255,255,255,255
HEX: #FFFFFF
DARK BLUE
PMS: 281 C
CMYK: 100-92-33-31
RGB: 2-35-92
HEX: #02235C
SUNY BLUE
PMS: 2935 C 2
CMYK: 100-68-0-12
RGB: 0-83-155
HEX: #00539B
LIGHT BLUE
PMS: Process Blue U
CMYK: 75-23-0-0
RGB: 0-158-224
HEX: #009EE0
CYAN
PMS: 2985 C
CMYK: 58-0-4-0
RGB: 0-221-255
HEX: #00DDFF
GRAY
PMS: 7539 C
CMYK: 51-41-41-5
RGB: 130-134-135
HEX: #828687
PINK
PMS: Rhodamine Red C
CMYK: 0-98-0-0
RGB: 237-5-142
HEX: #ED058E
Secondary Color Palette
PURPLE
PMS: 7664 C 2
CMYK: 65-100-13-3
RGB: 120-30-127
HEX: #781E7F
MINT
PMS 337 C
CMYK: 47-0-37-0
RGB: 132-212-182
HEX: #84D4B6
ORANGE
PMS: 1645 C 2
CMYK: 0-74-100-0
RGB: 245-102-0
HEX: #F56600
YELLOW
PMS: Medium Yellow C 2
CMYK: 2-5-98-0
RGB: 255-228-21
HEX: #FFE415
Muted Color Palette
PURPLE
PMS: 521 C
CMYK: 46-113-7-0
RGB: 149-113-168
HEX: #9571A8
MINT
PMS: 337 C 2
CMYK: 35-0-27-0
RGB: 153-248-212
HEX: #99F8D4
ORANGE
PMS: 150 C
CMYK: 0-37-72-0
RGB: 250-173-92
HEX: #FAAD5C
PINK
PMS: 7424 C
CMYK: 13-88-35-0
RGB: 212-69-114
HEX: #D44572
MEDIUM BLUE
PMS: Medium Blue C
CMYK: 84-49-4-0
RGB: 39-119-182
HEX: #2777B6
Typeface
Our main typefaces are Gotham and Surveyor. Gotham letterforms were inspired by architectural signs of the mid-twentieth century. Surveyor celebrates what maps do best, providing designers with an expressive typographic vocabulary to help articulate many different kinds of information.
Gotham and Surveyor are available through Hoefler & Co.
In the event that Gotham or Surveyor is not available, it is acceptable to use Arial as a secondary typeface.
