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Color Palette

Color Palette & Typeface

Primary Color Palette

WHITE
CMYK: 0.0.0.0
RGB: 255.255.255.255
LAB: 100.0.0
HEX: #FFFFFF
PMS 287
CMYK: 100.68.0.12
RGB: 0.76.147
LAB: 30.-5.-48
HEX: #004C93
PMS Cyan
CMYK: 100.0.0.0
RGB: 57.-44.-52
LAB: 30.-5.-48
HEX: #009EE0
PMS 424
CMYK: 0.0.0.61
RGB: 132.134.135
LAB: 56.-1.-2
HEX: #009EE0
 

Secondary Color Palette

PMS 259
CMYK: 55.100.0.15
RGB: 120.29.126
LAB: 29.50.-29
HEX: #781D7E
PMS 361
CMYK: 69.0.100.0
RGB: 84.185.72
LAB: 63.-43.55
HEX: #54B948
PMS 165
CMYK: 0.59.96.0
RGB: 255.102.0
LAB: 66.38.68
HEX: #F56600
PMS 226
CMYK: 0.99.0.0
RGB: 236.9.141
LAB: 48.80.-3
HEX: #EC098D
PMS 108
CMYK: 0.6.95.0
RGB: 255.229.18
LAB: 91.-4.87
HEX: #FFE512
 

Typeface

AauxProOT is the preferred typeface to be used for all branded materials. Bold weights are used for headlines and regular weights are used for body copy. Select use of italic and thin typefaces are permitted to provide emphasis.

To purchase the typeface below go to: http://www.fontbros.com/families/aaux-pro.

In the event that AauxProOT is not available, it is acceptable to use Arial as a secondary typeface.

SUNY Brand