Program description:
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Program description:
Through this program, students are exposed to a variety of media in courses that utilize both traditional hands-on and digital methods to produce work. They explore cutting edge technology in digital labs and build unique and sought after skill sets and portfolios.

Program description:
This transfer program encompasses feature film production, television production, independent short-film production, video game design, and advertising. Emphasis is placed on creative avenues for problem solving-skills, leadership, personal expression, and solid foundational animation and art skills.

Program description:
Students in this program gain a solid foundation in 3D modeling and animation. They take part in a real world production environment - learning scripting, storyboarding, animation, lighting, camera, sound editing, music, and effects. Additionally, students design and produce an interactive group project or video game. Courses in animation, interactive media, and game design are balanced liberal arts studies.

Program description:
This program includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets. Internships are required, and students are active in professional settings as early as their junior year.

Program description:
This program offers a group of related business courses to give students a broad background in and a clear understanding of marketing and its function in business and society. It shares common coursework with other business programs.

Program description:
This program prepares students for entry and mid-level employment in the Sport Management field or smooth transition to a four-year degree in Sport Management. Students build a solid base of general education and business courses and receive exposure to introductory sport management-specific courses required for employment and/or continuing education. Graduates find employment in sport, athletic, fitness, recreation and tourism related businesses locally, statewide, and nationally.

Program description:
This program serves as the foundation for a business career upon graduation or continued education at a four-year institution. It satisfies requirements for marketing and management organizations that seek competent personnel for positions of responsibility in business. Graduates secure positions as entry level marketing and management trainees.

Program description:
Coaching's key attributes are strong teaching skills, motivation to work hard and excellent communication. Students hone their ability to teach athletic skills, provide generalized fitness training, and encourage athletes to excel in physical and competitive environments. Athletes and coaches motivate each other to perform at higher levels; their relationship demands commitment, awareness and dedication.

Program description:
Students in this program start by building a solid foundation in the field through two introductory courses that focus on the core values of cognitive science and the seminal ideas associated with contributing disciplines and the brain, mind and consciousness. Students in the BA degree program select a set of three upper-division courses from a broad range of options, while those opting for the more tightly focused BS degree program pursue additional coursework in psychology and computer science.

Program description:
This curriculum prepares students for entry-level programming positions in a technical (non-business) environment or to transfer to a four-year college program. It requires more mathematics than the Computer Information Systems curriculum, but less than the Computer Science curriculum. Students will develop a theoretical knowledge base, firsthand experience with problem-solving, and hone their analytical skills.

Program description:
This certificate program emphasizes a thorough grounding in traditional art skills along with modern techniques. Students learn basic concepts of graphic design while using the same hardware and software favored by professionals. This hands-on experience helps develop skills essential to producing multimedia, print, and web-based designs.

Program description:
Students in this program learn to design and produce attractive and effective digital and print graphic materials.

Program description:
This program provides foundation in the design of both computer hardware and software. It combines the electronics of hardware design with the problem solving and logic skills of software design. Graduates enter professional careers in computer design.

Program description:
This program prepares students for immediate employment or transfer to four-year programs. Courses in hardware and specialized software, programming, logic, and problem solving, application skills, database management, systems analysis, and web design provide graduates with diversified skill sets.

Program description:
This certificate program enables working professionals to develop their programming skills or make career changes. They develop critical thinking skills integral to computer programming, including problem analysis, solutions design, and program testing in various up-to-date programming languages.

Program description:
This program touches on all aspects of computer programming and information systems. It provides a practical hands-on approach to programming with an emphasis on solving business problems. Required core courses provide a diverse and fundamental technology foundation necessary for technology savvy individual.

Program description:
Faculty expertise in this program ranges across all aspects of computing, including security, databases, concurrency, parallelism, distribution, networking, enterprise systems, simulation, cognitive science, user-interface design, artificial intelligence, embedded systems and robotics. State-of-the-art facilities in the Shineman Center include workspaces configured for class-based, small-group and individual activities. Our labs provide a great learning, testing and training ground for future success.

Program description:
This program has an 18 semester-hour requirement that gives students a strong foundation in basic drawing, design and digital skills. It also trains them in art history and the critical language of art.

Program description:
This two-year progdigital artram emphasizes the role of computer technology in creative expression. Courses develop skills in animation, digital video, graphic design, and web design, as well as more traditional techniques such as photography and drawing. Students will also gain experience in major graphic design software including Photoshop and Illustrator.

Program description:
This program engages students in the aesthetic forms that are established with digital tools in the creative expression of illustration and painting. Coursework develops the art-making practice with foundation courses in the studio arts and digital translations of these traditional art forms. Digital technology and visual literacy fundamentals provide the language in the pursuit of the digital art profession. The curriculum prepares students for transfer to baccalaureate degree programs within the arts, as it meets the SUNY Transfer Path for Art Studio and Design.

Program description:
This transfer program focuses on the aesthetics of cinema and technical proficiency for digital filmmaking in the motion picture and video industries. It prepares students for transfer to baccalaureate programs in related fields by exploring all avenues of the film production, writing, and animation within the motion picture industry. Through the capstone course, students use what they've learned in previous semesters to collaborate on a short form, narrative, digital film.

Program description:
This program is for students wishing to pursue careers in digital journalism, social media management or marketing, as well as for those aspiring to be social media influencers or to otherwise promote messaging through social or virtual media. The program also caters to persons planning to work in media professions, such as broadcasting or filmmaking, that require digital skills and those wishing to study media history, theory and culture, with particular consideration of digital media's place in history.

Program description:
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Program description:
The Digital Design A.S. program engages students with a passion for design in the traditional tools of design and in digital creation of 2D drawings and 3D models representing real-world products that could, if well-designed, be manufactured. The program includes computer-aided design (CAD)/computer-aided manufacturing (CAM) and the concepts of art/design. The interdisciplinary nature of this program builds design thinking, problem solving, and production skills that have application in a variety of career fields such as studio art, industrial design, and advanced manufacturing. CAD skills are transferable, useful in a wide range of industries, especially, architectural services (buildings and landscape architecture) and manufacturing (clothing, electronics, machinery, and more). CAD is one of the most important steps between the initial conceptual design drawings and producing the prototype, especially with 3D modeling.

Program description:
The Digital Media certificate is designed for those who wish to enhance their skills in the digital creation of Web-based content, animation, digital design for print media and digital video production. Coursework will introduce students to a range of digital art and design courses along with a foundation in the fine arts. Through studio courses, they will learn the technical aspects of each area as well as the contemporary and art historical contexts for these fields

Program description:
The Digital Media degree introduces students to a range of digital art and design courses along with a foundation in the fine arts. They will study drawing, two-dimensional design, photography, digital imaging, graphic and web design, animation, and video art and be introduced to programming for artists and designers. Second-year students will assemble a print and web portfolio to help prepare for career opportunities or transfer for further study.

Program description:
This program prepares students for careers in web design, mobile app development, and social media. Students produce digital content using video, audio, and image editing software. Integrating both fine arts and computer information systems, graduates create their own digital portfolio of work, ready for entry-level jobs or transfer to a four- year institution.

This major is designed to provide students with an understanding of the mass media industries, including radio, television, cable, film, the Internet, multimedia and mobile platforms. Learn about the creation and production of media, the interrelated nature of media industries and the skills necessary to write, produce and distribute media messages. Explore a variety of areas, including audio and video production, broadcast journalism, copywriting and media management.

Program description:
This certificate program offers students practical experience in designing, producing, and maintaining a website. In addition to coding fundamentals such as HTML, CSS, and JavaScript, it provides students with in-demand web skills that include social media management, video and audio production, photography, digital imaging, and mobile app development.

Program description:
This two-year AAS degree provides students with a broad range of technical, creative, and problem-solving skills to facilitate their employment in new media and animation. At the core of the program is a sequence of studio courses that enhances individual artistic creativity and provides instruction in the traditional arts and industry-standard computer graphics software. Graduates may enter directly into the digital media and animation BS, the interdisciplinary studies BTech, or the technology management BBA degree program.

Program description:
This four-year digital media and animation degree provides graduates with a broad range of technical, creative, and problem-solving skills to facilitate their employment in new media and animation. The emerging field of computer imaging and animation is impacting virtually every industry and profession. At the core of the program is a sequence of studio courses that enhances individual artistic creativity and provides instruction in the traditional arts and industry-standard computer graphics software.

Program description:
Advanced digital applications allow opportunities in the animation, special effects, interactive media and game design industry. The Digital Media and Animation curriculum builds upon traditional studio skills developed in foundation drawing and design courses and branches into digital-based production, such as 3D modeling, 2D and 3D special effects, 2D and 3D animation, digital video, and interactive media. This curriculum prepares students for transfer into baccalaureate digital art degree programs and for entry-level digital art positions.

Program description:
The Digital Media and Marketing Associate in Science degree program provides the inside track to sealing the deal in the sales workforce. This program teaches the skills to analyze and plan media strategies, assess media costs and budgets, and evaluates the uses of media. Graduates are prepared to enter the fields of newspaper and magazine publishing, broadcasting, outdoor, and supplementary media, and advertising.

Program description:
This program prepares students to be individual and collaborative producers of digital media with digital images, digital stories, graphic design, information design, web design, multimedia production, media art, animation, and digital art. It is designed for students pursuing careers in the digital media arts and design-related fields and integrates both theory and practice into the design and development of digital media art. Students critically evaluate digital media content and examine ethical considerations of creating and designing with digital technologies. They also explore historical, cultural, political, and societal contexts of digital media art and design. A digital media capstone experience enables students to produce a substantial digital media project and/or digital portfolio.

Program description:
Through this program, students develop cutting-edge professional skills that prepare them for the growing and diverse field of digital media. They also learn the importance of engaging storytelling, solid research, and careful attention to ethical considerations. By utilizing writing and production skills in the classroom, as well as in the surrounding community, students demonstrate their ability to use the latest tools of digital audio and video to create high-quality, marketable content for film and television.

Program description:
This program teaches students how to create, manipulate and effectively communicate information to intended audiences. They build websites, produce digital videos, and develop audio expertise. Students often choose to add this as a double major to enhance their expertise in audio-radio, TV-video, and even public relations.

Program description:
This program teaches students how to use marketing tools to generate sale and awareness of products, develop media plans, and create media and financial plans. Graduates assume marketing positions in a variety of industries, including account executives, database marketers, media managers, and market researchers.

Program description:
This program prepares students for event planning and management and sports governance, as well as provides them with a critical foundation in business and general education coursework. Graduates secure employment in events management, broadcasting, facilities, game day management and operations, public relations, marketing, and sales. They may also continue their education at a four-year college or university.

Program description:
This two-year fully online degree program offers courses in the area of event and tourism management along with business and communications courses. Courses are incorporated to prepare students for fundamental business, economics and accounting knowledge, communication skills, event planning experience, tourism industry knowledge, internship opportunities, a strong liberal arts foundation, and specific electives of interest to the students. Internships are available at The Lodge at Welch Allyn, Generations Bank, Finger Lakes Musical Theatre Festival, and the Cayuga Office of Tourism. Possible careers include event coordinator, conference planner, destination marketing specialist, tour operator, travel promoter, travel guide, and visitor center coordinator.

Program description:
This program is designed for working or aspiring tourism professionals, this certificate program features a solid core of classes in hospitality and business, equipping you with specific expertise that will be utilized throughout your career-including coursework in event management, tourism planning, and destination marketing.

Program description:
This program includes courses in wedding planning, floral design, professional cooking, corporate events and trade shows, information technology, accounting, bartending and beverage management, hospitality law, and hotel and restaurant cost control. Core skills include event concept development, food and beverage service coordination, hospitality management skills (such as human resources, accounting, and marketing), exceeding the expectations of the client, and delivering exceptional projects. All students complete two internships.

Program description:
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Program description:
This program prepares students for leadership roles in the hospitality industry with a blend of liberal arts, general business theory, and hospitality management theory. Students also have the opportunity to work at Walt Disney World while earning college credit. Graduates have a competitive edge over those with degrees in general business or other programs not tailored to the industry.

Program description:
This online degree prepares students for leadership roles in the hospitality industry with a blend of liberal arts, general business theory, and hospitality management theory. Students also have the opportunity to work at Walt Disney World while earning college credit. Graduates have a competitive edge over those with degrees in general business or other programs not tailored to the industry. Because this program is completely online, students have the flexibility to work in the industry while completing their coursework.

Program description:
This program can be completed entirely online. It prepares students for fundamental business, economics and accounting knowledge, communication skills, event planning experience, tourism industry knowledge, internship opportunities, a strong liberal arts foundation, and electives of interest.

Program description:
This two-year program gives students a background in business, health, and fitness, and prepares students to become certified personal trainers through the American College of Sports Medicine (ACSM) evaluation and the National Commission for Certifying Agencies (NCCA) accreditation program.

Program description:
This AS degree offers a hands-on, studio-based approach to design, programming, and storytelling. Course work covers the breadth of interactive design from AAA (triple A) game titles to the interactions of application interfaces. Skills developed are applicable to the growing fields of user experience (UX) design, application design, web design, data visualization, and interactive entertainment. Complementing The program develops foundational skills, yet provides versatility and flexibility for graduates, allowing employment opportunities to expand well beyond a singular field of design.

Program description:
The four-year degree provides a hands-on, studio-based approach to design, programming, and storytelling. Course work covers the breadth of interactive design from AAA (trip A) game titles to the interactions of application interfaces. Skills developed in the program are applicable to the growing fields of user experience (UX) design, application design, web design, data visualization, and interactive entertainment.

Program description:
The Game Art degree is designed to teach students about the creation of 3D characters, assets, and environments for video games. Students will learn how to sculpt, model, rig, and animate using industry standard software. Students will also investigate the creation of 3D printed models and create a demo reel in their final semester.

Program description:
This program provides students with a pathway to a wide variety of careers - comprised of programmers and professionals across STEM/STEAM disciplines - in the digital gaming industry. Students develop a comprehensive overview of the industry by creating hands-on projects, utilizing industry-standard tools, and employing practices modeled on those found at leading design and development studios.

Program description:
This four-year degree is for students who want to design a new generation of video games and virtual reality on multiple platforms. They learn design sequence, prototyping, aesthetics of design, development, testing, production, manufacturing and marketing. Included are real-world lessons and applied game production courses that lead to playable video games.

Program description:
This new Bachelor of Technology degree in game programming — the first of its kind in the SUNY system — is an experiential program where students will receive a grounding in information technology concepts with an emphasis on game programming. Through 120 semester hours of coursework taught by our expert Computer Information Technology (CIT) Department faculty, the four-year program will provide students with the necessary knowledge and experience to program videogames and simulations for both entertainment and education. The skills taught through the program, which includes courses covering fundamentals of game design, data structures, 3D modeling, extended reality (XR) game programming, object-oriented systems, game interface design, project management and game engine architecture, also are highly transferable to other types of software development.

Program description:
This two-year degree is tailored for aspiring game designers. Programming, creative writing, and graphic design come together in this constantly evolving industry.

Program description:
This AS degree provides graduates with foundational knowledge in graphic design for screen-based and print media. The program focuses on developing the contemporary problem-solving and design skills needed to apply the elements and principles of design, drawing, and visual communication. An awareness of design history is combined with the latest topics in graphic and media design to provide an informed graduate aimed at innovation in the field. Graduates possess skills necessary to be well rounded in both design and production across a wide variety of print and digital media. They are prepared for entry-level positions at design firms and in-house design and/or production departments within larger companies.

Program description:
The four-year degree program provides graduates with expertise in graphic design for screen-based and print media. The program focuses on developing the contemporary problem-solving and design skills needed to apply principles of design, drawing, and visual communication. An awareness of design history is combined with the latest topics in graphic and media design to provide an informed graduate aimed at innovation in the field.

Program description:
This fast paced, four-year technology and culture-driven degree is for creative students. Students learn about podcasts, blogs, and other new forms of communication. An integration of courses from the Information Technology program are blended with custom and newly created courses. The final semester consists of either an on-the-job internship or a project-based individual or team product launch project.

Program description:
Strengthen your artistic skills, learn to work with clients, and gain experience with graphic design software and technology. You'll learn about design principles — such as color, balance, and unity — then put these concepts to work using Adobe Creative Suite. Work with experienced art directors and team up with other designers to complete projects just as you will in the workplace. Our capstone course guides you through the process of building a professional portfolio of creative work, so you'll graduate from the program with the materials you need to enter the job market.

Program description:
This certificate program provides students a sequence of study that will offer them artistic and technical skills vital to the contemporary media design workplace. The coursework is intended to provide suitable preparation for entry level employment in computer design and publishing; it also enables people currently employed in computer design and publishing a means to upgrade and expand their skills.

Program description:
This program prepares students with high-tech tools and a hands-on environment to use technologies for design creation in the digital workplace.

Program description:
This program is a specific career path for students interested in gaining employment in the graphic arts including print design, package design, web design, motion graphics, environmental graphic design, game design, and new media. A combination of lectures, laboratory projects, studio classes, and hands-on experiences provides an excellent foundation in the design and production of graphics and introduces students to processes and practices common to the field.

Program description:
Students in this program develop their skills and voices to shape form and content across a spectrum of digital media. This broad-based program prepares graduates for entry to an exciting, fast-moving, creative field, or transfer to a bachelor's degree.

Program description:
This program provides a foundation in the design process and problem solving based on both traditional and contemporary practices. It is intended for students wishing to pursue careers in visual communication art fields and will transfer to baccalaureate programs (as it meets the SUNY Transfer Path for Design). Students learn the artistic design strategies and technical skills needed across print and digital media. Coursework often includes creating logos, developing collateral for various types of clients, and designing layouts for print and web productions.

Program description:
This BFA degree is a studio-intensive program of study. It offers students a specialized studio-oriented education in preparation for advanced or graduate studies, or for beginning careers as professional designers.

Program description:
Through this program students become creative thinkers with a mastery of conceptual and applied skills. They learn editorial design, environmental graphics, interactive web design, and promotional materials. Additionally, students study advanced typography, corporate identity systems, art history, and work on real projects for real clients. Graduates have the skill set to enter design positons in fashion, retailing, publishing, nonprofit organizations, and innovative design firms.

Program description:
This program offers courses that range from the historically based to the technologically advanced. Emphasis is placed on the exploration of how visual communications are accomplished, through discussions of communication theory and contemporary practice. Graduates go on to successful careers in many areas of design, including web design, multimedia interactive design, and publishing.

Program description:
Students in this program concentrate on the study and practice of contemporary graphic design theory, emerging digital media, techniques and application. It prepares students for positions in the visual communications industry. They use state-of-the-art computer workstations and peripheral devices in a hands-on studio environment to create a wide range of projects. Program studies include studio study of print, web, and multimedia design, as well as study of photography, illustration, integrated media, 3D modeling, motion graphics, and animation.

Program description:
This BFA program offers a distinctive education in the art and practice of print and digitally based graphic design, and experimental publishing. It encourages students to see the field as an open frame whose applications can be commercial, political, educational, literary, subversive, personal, and experimental.

Program description:
This program teaches the tools of design, as well as the conceptual and methodological approaches for using these tools. Students develop rational, appropriate, and aesthetically elegant solutions to visual communication problems, along with the skills to create them. Courses and projects reflect professional processes and real-world problems.

Program description:
In this program, students start with a critical core of studio foundations and art history while receiving in-depth exposure to the changing area of new media. They work directly with digital video, digital photography and audio and multimedia production in technology laboratory settings. Students learn graphic design, two-dimensional design, printmaking, digital art, typography, photography, and drawing.

Program description:
This program offers students a concentrated experience in graphic and printed design, time-based design, typography, interactive media, digital illustration and imaging, and video, sound, and motion graphics.

Program description:
This program offers students a concentrated experience in graphic and printed design, time-based design, typography, interactive media, digital illustration and imaging, and video, sound, and motion graphics.

Program description:
This program prepares students for careers in the design industry by integrating theory and technical skills in an innovative applied learning curriculum. Classes are focused on the development of creative thinking and fluency in the principles of design, as well as the technical manipulation of software. Using state-of-the-art technology, students are taught in small classes, working side by side with faculty members to develop and hone their conceptual and practical design skills.

Program description:
This program prepares students for careers in the design industry by integrating theory and technical skills in an innovative applied learning curriculum. Classes are focused on the development of creative thinking and fluency in the principles of design, as well as the technical manipulation of software. Using state-of-the-art technology, students are taught in small classes, working side by side with faculty members to develop and hone their conceptual and practical design skills.

Program description:
This program focuses on wellness, worksite health promotion, and the management of these programs. In addition to a broad liberal arts education, students gain a foundation in health science/wellness, management and human behavior, as well as skills in needs assessment, program planning, program implementation, and program evaluation. An online degree completion program is available for those with appropriate transfer credit.

Program description:
Through this program, students gain experiences that develop both computational competence and the ability to link people with technology. They also learn skills needed to participate in a field that continually adapts to match emerging technologies with evolving information requirements. A strong internship program and networks provide many opportunities for hands-on experience in this in-demand field.

Program description:
This BTech degree prepares students to enter the workforce as an IT professional with a special emphasis in the fast-moving field of programming and database applications. From database application to programming language sequences, including C#, Java, and C++, expert faculty have created a curriculum to help students meet their career goals. Students will receive a sound foundation in web development, networking, and microcomputer systems, as well as a full-semester internship.

Program description:
For talented students seeking a demanding program with a high degree of focus, this BFA degree offers in-depth study of interaction design. Students, upon graduation, develop a final body of work for their portfolios and present them during the BFA exhibition.

Program description:
This program focuses on the design, development, and business of interactive media. Students take courses in gamification, machinima, as well as a progression of studio design courses. They choose from one of three concentration areas: software development and interaction design; marketing and entrepreneurship; and art and asset production.

Program description:
This interdisciplinary program prepares students for new media careers. Students choose one three concentration areas: digital marketing, web design/development (UX/UI), and computer animation and game design. It is designed for digital media students and complements their 2D/3D designs, illustration, animation, digital media and/or computer programming studies. Graduates seek either entry-level positions or transfer to four-year institutions.

Program description:
This program helps students navigate the complex global marketplace, including the financial, legal, logistical, and intercultural aspects of importing and exporting. Students also study international finance, business strategies, fashion law, and market research strategies. Additionally, they complete an internship at an international company based in New York. Graduates are prepared for management positions in international trade and global fashion companies.

Program description:
This program helps students navigate the complex global marketplace, including the financial, legal, logistical, and intercultural aspects of importing and exporting. Students also study international finance, business strategies, fashion law, and market research strategies. Additionally, they complete an internship at an international company based in New York. Graduates are prepared for management positions in international trade and global fashion companies.

Program description:
This program helps students navigate the complex global marketplace, including the financial, legal, logistical, and intercultural aspects of importing and exporting. Students also study international finance, business strategies, fashion law, and market research strategies. The program allows for distance learning for working students or those who live in other areas. Graduates are prepared for management positions in international trade and global fashion companies.

Program description:
This program focuses on accounting, economics, law, logistics, supply chains, risk management, operations, and security. Students will visit ports and company headquarters. Many of the professors are industry leaders. Students will also have the chance to transfer seamlessly into the Master's in International Transportation Management program through the fast-track program.

Program description:
This program enables students to apply business principles to the sport industry. It offers foundations of accounting, marketing, and management principles with a focus on sports information, sports facility management, and sport organization.

Program description:
This AAS degree helps students develop a strong background in communication, management, accounting, advertising, consumer behavior, industrial marketing, and sales. And, the program's liberal arts foundation provides a solid basis for the human relations elements in the study of marketing. Students gain a thorough understanding of many areas, including the design and implementation of a sales presentation, consumer-buying behavior, and the use of technology in marketing communications.

Program description:
This unique BBA degree provides students with a 2-in-1 component of applied technology learning in digital art/design and writing for emergent media while immersing them in 21st-century marketing topics such as E-Commerce, SEO Marketing, Marketing Analytics and Metrics, Digital Marketing Development, and Marketing Management. The majority of upper-level courses are applied learning-focused and include a capstone course incorporating projects with actual business clients. Graduates are prepared to enter a myriad of digital content or direct marketing occupations, obtain industry certifications and work domestically or abroad.

Program description:
This broad-based program offers a business background, as well as opportunities to specialize in studies based on interests. Students choose between two tracks: Business-to-Business Marketing or Consumer Behavior. Putting theory into practice is integrated throughout the curriculum, and experiential learning is built into several of the marketing courses - where students work on market research projects and develop marketing plans for some of Brockport's regional businesses.

Program description:
This program prepares students for a variety of careers in the fast-paced world of marketing. They learn how to identify what customers want, how to make their service stand out in a crowded market, and how to close a sale. Graduates secure employment in marketing agencies, newspapers, trade journals, telecommunications companies, banks, government, and retailers. They may also transfer to four-year colleges offering similar programs.

Program description:
This certificate program provides general exposure for students not seeking a degree.

Program description:
To succeed in a career in marketing, students need to understand the relationship between the business world and the changing demographics of the workforce and consumers. The curriculum in this two-year program focuses on the latest business trends combined with the opportunity to gain hands-on experience through a business internship brings this relationship into focus.

Program description:
This program places particular emphasis on current marketing trends and practices and prepares graduates for careers in advertising, public relations, social media marketing, digital marketing, market research, sales management, and brand management. The core curriculum provides a thorough foundation in accounting, economics, entrepreneurship, ethics, finance, global issues, leadership, and technology. Students also develop skills in communication, critical thinking, and teamwork.

Program description:
This program emphasizes marketing principles and existing practices. Students are trained in the use of various market research techniques, introduced to advertising techniques, prepared to understand the need for developing a marketing plan, and exposed to technology/computers to find solutions for common business applications. Graduates may select from diverse career opportunities in this fast-growing field.

Program description:
This program will prepare students for careers in traditional marketing, digital marketing, market research, sales, advertising, public relations, or related fields.

Program description:
The Bachelor of Science in Marketing program introduces students to an innovative and stimulating discipline using dynamic learning techniques. Students develop a solid understanding of the marketing principles and concepts, then apply them using a variety of experiential learning activities. Students gain marketing fundamentals and focus on the management of marketing strategies and policies.

Program description:
This program explores marketing as a sustainable means of conceiving, pricing, distributing, acquiring, and consuming goods and services in an increasingly competitive global economy. The emphasis is on managing and improving customer relationships by focusing on customer needs and developing products that satisfy these needs and provide superior value. The learning trajectory covers product development, branding and advertising, marketing research, logistics, and sales promotion using traditional and new media in campaigns coordinated around integrated marketing communications (IMC). Graduates are prepared for marketing careers and for MBA programs.

Program description:
SUNY Oneonta’s Marketing major is based upon an understanding of the fundamental principles of the business areas, including Economics, Accounting, Management, Management Information Systems, Business Law and Finance. The program has a particular emphasis in marketing management, advertising management, marketing research, digital marketing and consumer behavior.

Program description:
Through courses on marketing principles, consumer behavior, marketing research and advertising and promotion, this program introduces concepts and tools employed by successful professionals. It also emphasizes team-oriented projects that enable students to apply various principles of marketing management to actual business problems.

Program description:
Through this program, students work on projects with real clients, participate in internship opportunities, and are involved in leadership and extracurricular activities in the Marketing Club. Instruction features hands-on class projects with local businesses to develop ad campaigns and conducting marketing research to put their businesses on a path to success. Teamwork skills help students apply classroom knowledge to real world situations.

Program description:
This interdisciplinary program attracts, motivates, and prepares students for challenges facing marketing professionals. Foundation courses in marketing, business, and liberal arts prepare them for transfer to a four-year program in marketing or business administration.

Program description:
Students in this program experience hands-on class projects such as new product launches, sales presentations, and advertising media plans. Specialized courses in consumer behavior, advertising, professional selling and digital marketing are taught by outstanding marketing faculty, bringing real world expertise using state-of- the-art business software.

Program description:
In this two-year program, students will learn to communicate across a variety of media platforms, from traditional graphic communication and design concepts to digital workflows and software tools for social media audiences.

Program description:
Media/Art/Culture is a specialized interdisciplinary curriculum that brings together art history, film and media history, and photography, film and digital media studio practice. The program offers courses informed by histories of media, technology, and art, explored through specific social and cultural formations. Students acquire practical skills to create innovative work in digital media, including writing, photography, video, sound, interactive, computational and internet-based media. Coursework emphasizes cross-disciplinary, project-based, and collaborative learning; students practice working in teams and using forms of design thinking that will help prepare them to contribute in a wide range of contemporary workplaces.

Program description:
This certificate provides students a sequence of study that will offer them artistic and technical skills vital to the contemporary media design workplace. The coursework is intended to provide suitable preparation for entry-level employment in multimedia design and production, one of the most rapidly growing employment areas in the country. It also enables individuals currently employed in multimedia design and production a means to upgrade and expand their skills.

Program description:
In this program, students develop digital content as they study art, geography, sports information, and computer applications. Graduates have the needed skills to pursue careers in expanding sectors of contemporary broadcast, audio, video, multimedia, gaming, and related industries.

Program description:
In this two-year program, students gain broad exposure to social media, video production, stop-motion animation, graphic design, game creation, iOS, and Android app development, and more. Graduates have their own online portfolio and demo reel, which helps them transfer to a four-year school or land a career.

Program description:
This program prepares students for careers in television production, film production, audio production, screenwriting, news broadcasting, and media development. Students also transfer to a four-year institutions upon graduation.

Program description:
This program complements and draws on the strengths of related associate degree programs in communication and media arts, graphic design, and photography. It combines the creative and expressive elements of the fine arts with digital technologies. Coursework includes drawing, photography, visual design, story development, digital video, Flash, 2D and 3D animation, along with other emerging technologies.

Program description:
Through this program, students take courses to design and code websites, learn programming languages, and develop an electronic portfolio of game design elements, as well as courses in math, business, science and the humanities.

Program description:
Students gain an understanding of facility design and development to collaborate on projects with architects and engineers. The program also prepares students for management positions in a sports arena, a state or national park, or an adventure sports facility.

Program description:
This program allows students to tailor their course of study to suit their career goals in the areas of sports, recreation, and physical education, outside of teaching. Students can also earn their New York State Coaching Certificate and complete their educational requirements to become certified as a Recreational Associate with the National Recreation and Park Association. Graduates enter the workforce with hands-on experience in real life situations with community and regional partners.

Program description:
This two-year program prepares students for careers in several widely diverse fields related to the growing sport industry market. It is designed to appeal to students wishing to combine a practical business background with an interest in the sports world. Coursework and leadership experience in sports management are emphasized throughout the program. Potential career options include professional sports management, educational athletics, leisure products, sport clubs and camps, and sport retailing and manufacturing.

Program description:
The mission of the Social Media certificate program is to prepare students for immediate employment as social media content creators, social media managers, and digital media specialists. Students will also be prepared to continue their education by applying the social media certificate credits directly toward the Business Information Management AAS degree program.

Program description:
This degree allows students to take a holistic approach to social media by engaging with viewers, considering a brand strategy, developing speaking skills, and incorporating video production skills. Coursework helps students develop skills to tell creative online stories that will connect with target audiences.

Program description:
This comprehensive certificate program aids aspiring influencers in navigating the digital landscape. Students learn how to create compelling content, build a strong personal brand, and develop strategies for success in the competitive world of social media influencing. The program is also available fully online.

Program description:
This comprehensive certificate program aids aspiring influencers in navigating the digital landscape. Students learn how to create compelling content, build a strong personal brand, and develop strategies for success in the competitive world of social media influencing. The program is available fully online.

Program description:
This program provides a systems-oriented curriculum that encompasses software requirements, design, construction, testing, maintenance, configuration management, engineering management, engineering process, tools, and quality assurance. The yearlong capstone experience places students in a position of developing software for real clients. The laboratory and instructional facilities support and encourage creativity and teamwork.

Program description:
This BBA program prepares students - through hands-on and theory-based training - for careers in administration, marketing, sales, fund development, finance, event promotion and management, communication, and facility management. Students complete a specialization in marketing and event promotion field experiences during their second year, and a full-semester internship in their senior year.

Program description:
This program prepares students to manage and administer sports - from the big leagues to local programs and everything in between. Students develop a comprehensive set of skills to help them in the sport management field, including marketing, fundraising, finance, facilities, and research. They'll also learn about the societal, ethical, and philosophical perspectives related to sport organizations and employee and athlete behavior within sport organizations. Classroom learning is applied to three on- or off-campus mini-internships and one full semester off-campus internship that can be completed locally, nationally, or internationally. To complement the major, students choose a minor or second program of study or spend a semester studying abroad.

Program description:
This BBA degree prepares students for professional careers within sport organizations, such as non-profit companies, commercial and private enterprises, government/public sectors, and various levels of professional sports. These positions can include sports administration, sales, marketing, public relations, information and media, operations, facilities, and event management. An exciting array of courses provides experiential learning opportunities and hands-on application, as well as culminating experience options such as a semester internship, applied senior level courses, or a combination of both.

Program description:
This program combines a passion for sports with a well-developed understanding of the complexities of the business enterprise. It provides students with the formal educational foundation and the practical experiences necessary in an extremely competitive industry. Students follow a theory-to-practice model of learning where they complete more than 120 hours of field experience prior to the required senior internship. Core courses provide a strong foundation in business, and elective courses within the major enable students to discover their niche while meeting personal learning objectives.

Program description:
This BS degree provides students with fundamental and advanced-level courses in this dynamic and academically rigorous subject area. Graduates have knowledge of integration of the special nature of sports, management and marketing theory, and administrative principles.

Program description:
This program prepares students for the fields sport marketing, sport management, sport administration, ticket sales, event and season promotions, sports journalism, sports broadcasting, customer service, and event and venue management. It also focuses on lifetime wellness, personal health and well-being and includes internship opportunities.

Program description:
This contemporary health- and fitness-related program provides fundamental knowledge and skills applicable to work in organizations across the sports industry. Through an interdisciplinary approach, it combines core discipline classes with coursework in accounting, business, marketing, management, communications, ethics, and psychology. Graduates are prepared for careers that demand proficiency in many complementary skills.

Program description:
The goal of this two-year AS degree is to prepare students - through hands-on and theory-based training - for careers in many areas of sport management and administration.

Program description:
This two-year degree prepares students to enter careers in coaching, fitness, and facility management. They can also pursue marketing, business, public relations, law, and broadcasting related to sports and athletics.

Program description:
A curriculum of sport management, business and general education courses, combined with a valuable sport event experience, provides students with a solid foundation for sport management careers. This transfer program is designed for students who plan to transfer to four-year sport management or business programs. Graduates continue their education or pursue careers in athletic administration, sport/recreational facility management, coaching, and event management. They also work in fitness centers, recreation centers, and camps.

Program description:
This program provides students with an overview of the growing, dynamic field of sports marketing and is designed for students who plan to transfer to four year institutions upon graduation. This marketing focused program enables students to develop an expertise in the sports industry, along with an appreciation of the global nature of this growing field. The program also serves as a foundation for those students who wish to enter the job market seeking entry level positions in firms engaged in sports marketing.

Program description:
This AS degree combines general education, physical education, and sciences preparing students for transfer to four-year schools. The program also includes an internship in the campus Fitness Center and fitness centers within the community, providing valuable hands-on experience in the field.

Program description:
This program examines sports and other physical activity through the lens of history, psychology, and sociology. In addition to studying sports history, students look at the role of sport in American society and its cultural relationship with education, the economy, the family, the media and politics, as well as the impact on race, class and gender.

Program description:
With focused coursework in business, health, recreation, and liberal arts, this program gives students the practical knowledge and skills to step into entry-level positions in public and private recreational facilities. Graduates own and operate a small sports or recreation business, coach a variety of sports, and implement recreational programs at treatment facilities.

Program description:
This program was developed in collaboration with New York State's Olympic Regional Development Authority. The college's close proximity to Adirondack Park translates to practical, hands-on experience. Students learn from experts, as faculty work at many venues that draw hundreds of thousands of visitors yearly. An internship is required.

Program description:
This program provides students with a set of learning experiences that enables them seamlessly transfer to a four-year program to pursue a degree in a number of areas. These areas include, but are not limited to, sport management, sport studies, coaching, recreation and leisure studies, and adventure education.

Program description:
This AS degree prepares graduates for sports industry careers through coursework in sports management, business, and general education. These courses, combined with a valuable sports-related practicum or internship, provide students with a solid foundation for a sports management career.

Program description:
This two-year program prepares students for transfer to baccalaureate degree programs in sports management, sports marketing, or sports business-related areas. FLCC is one of the only community colleges in the state that offers this unique program.

Program description:
Through this program, students learn to handle the business side of sports with classes in sports management, economics, marketing, and accounting. Graduates are prepared to take on just about any career in sports and athletics - from collegiate or professional sports, to sporting events and facilities, parks and recreation, equipment development and manufacturing, and sports agencies.

Program description:
This program prepares students for transfer to a four-year business or sports management program. Graduates continue their sports management education then pursue careers as team managers, personal agents, and executives in business that support professional and amateur sports. They also work in fitness centers, recreation centers, or ice arenas, as well as in sporting good sales and marketing.

Program description:
This two-year program introduces students to business fundamentals such as accounting, marketing, and human resources. Graduates are prepared for transfer to a four-year program and are about halfway to completing a bachelor's degree.

Program description:
Through this program, students blend general management skills with the specific demands of managing sports organizations. They acquire a strong foundation in management, finance, communication, ethics and legal aspects of business.

Program description:
This program provides an overview of the sports industry, with emphasis on business and the liberal arts, sports information, and media relations. It includes a two-credit practicum involving supervised work experiences in game and event administration.

Program description:
This program requires intensive work in visual arts studios supported by a program of general education. The curriculum focuses on drawing skills, concept development, experimentation, mixed media processes, narrative storytelling, historical research, and critical thinking. While students may choose to concentrate in either Animation or Illustration, many students choose to incorporate both disciplines in their senior-level work. In the recently renovated Rockefeller Arts Center, studios are accessible 24/7, and there are individualized spaces for upper-level students.

Program description:
Through studio-based courses, students you learn to critique, evaluate, and create stunning visual solutions to a variety of problems and project briefs. The nine design-specific department courses cover icon design, identity and branding, exhibition design, service design, visual narratives, book and editorial design, packaging design, user experience and interactive design (UI/UX), front-end web development, typeface design, design history, design for sustainability, print production, and animated motion graphics.

Program description:
This program organizes its courses of study in three levels. The foundation level allows students to differentiate between authentic personal decisions and those dictated by social and cultural conditions. A tutorial level allows students to focus on creative problems connected with their personal decisions and to understand their relation to the decisions of others. The final critical level enables students to develop a quality control for the formal solutions of the projects and to relate them to the contemporary art context.

Program description:
This program prepares students in all aspects of visual communications and graphic design. These include layout, production, typography, commercial print processes, illustration and computer graphics for entry level positions in graphic design, printing, publishing, desktop publishing, advertising, marketing, presentation graphics, game design, animation, multimedia, and communications. It also prepares students for successful portfolio reviews leading to acceptance to BA or BFA programs.

Program description:
This program provides a comprehensive and relevant educational experience that prepares students to be real-life creative problem-solvers in traditional and emerging fields. Graduates possess valuable professional skills and technological competencies vital for succeeding in an evolving creative environment.

Program description:
Wellness coaches facilitate the development of healthy goals by taking traditional fitness and wellness promotion one step further to actively assist clients in social advocacy, complementary therapies, meaning, purpose and life vision. Students acquire a strong foundation in science as it relates to human movement and fitness, behavior change, and wellness. They also develop skills in assessment and program planning, implementation and fitness monitoring.