Brands are often defined by a unique design, symbol, word, or combination of these, used to create an expression that identifies a product and differentiates it from its competitors. But a brand is also so much more. The goal of a brand should be to communicate an organization’s philosophy. It should ensure all communications are unified, compelling, relevant, and linked to a common purpose - making each communication more efficient. A great brand will become associated with its purpose - representing loyalty, credibility, and quality to its audience.
SUNY answers the insatiable and ever-changing need to know, creating a wellspring of knowledge and momentum that advances communities, New York, and the world.
Designing and leading the future of education.
A True New Yorker
For any questions regarding brand guidelines please contact:
Leydi Zapata, Director for Strategic Engagement and Branding