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SUNY Brand

What is a Brand?

A BRAND IS FUNDAMENTALLY THE PROMISE OF AN EXPERIENCE.

Brands are often defined by a unique design, symbol, word, or combination of these, used to create an expression that identifies a product and differentiates it from its competitors. But a brand is also so much more. The goal of a brand should be to communicate an organization’s philosophy. It should ensure all communications are unified, compelling, relevant, and linked to a common purpose - making each communication more efficient. A great brand will become associated with its purpose - representing loyalty, credibility, and quality to its audience.

SUNY Brand Guidelines

SUNY BRAND PROMISE

SUNY answers the insatiable and ever-changing need to know, creating a wellspring of knowledge and momentum that advances communities, New York, and the world.

SUNY BRAND ESSENCE

Designing and leading the future of education.

SUNY POINTS OF DIFFERENCE

SUNY BRAND ATTRIBUTES

Change Agent
Visionary
Empowering
Responsive
Always On
Diverse
Expansive
Passionate
Encyclopedic
Inventive

SUNY BRAND CHARACTER

A True New Yorker
Resourceful
Hard-working
Confident
Community-minded


For any questions regarding brand guidelines please contact:

Leydi Zapata, Director for Strategic Engagement and Branding
212-364-5783
Leydi.zapata@suny.edu

SUNY Brand