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Microcredential in

Social Media and Digital Marketing

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Delivery
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2 Semesters
Estimated Time To Complete
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What you'll learn

Expand your marketing reach and grow your business with this Social Media and Digital Marketing microcredential! Build your brand, drive sales and strengthen your customer loyalty by maximizing your social media presence. You will learn to create innovative marketing campaigns, communicate on multiple platforms and analyze your return on investment. You will understand the connection between business objectives and content and successful campaigns. You will gain essential skills in design, marketing, SEO, identifying and reaching target audiences and more. This microcredential is a great fit for small business leaders seeking to grow and expand market share. Successful completion of this microcredential can also be an entry point for those looking to begin a career in social media and marketing, readying you for continued study, internships and to immediately apply for positions such as digital marketing coordinator, social media specialist, SEO specialist and more.

Microcredential course requirements

 

Skills covered

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Credits earned in the completion of this microcredential can be applied toward completion of a related certificate or degree program. It is a building block that gives you a jump start to education and career success.

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SUNY's microcredentials are setting the standard nationally and internationally for high-quality, stackable credentials designed for today's learner. All of SUNY's microcredentials are designed to be:

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Academic quality is paramount in the development and approval of SUNY microcredentials.

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Each microcredential has immediate value and, where possible, stacks together with other microcredentials.

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