Naming Opportunities on State University Campuses, Policy
March 23, 2010
This policy item applies to:
This policy establishes general guidelines for the permanent “naming of things” on campuses of the State University of New York (University).
1. The naming of a physical or non-physical asset of the University is appropriate when a significant gift is received for the benefit of the University, directly or through a campus-rela
tedfoundation, and to honor the character, service or other positive merits of the donor or the donor’s honoree.
2. A physical or non-physical asset may be named on behalf of an individual or legal entity.
3. The naming of a physical or non-physical asset in recognition of a donor or a donor’s honoree implies a promise to that donor that asset will be permanently maintained or, if change is unavoidable, that an alternative means of recognizing the donor or honoree will be found.
4. All combinations of gifts, pledges, and irrevocable deferred gift arrangements are acceptable forms of philanthropy to support naming commitments. With respect to deferred gifts, while the naming commitment may be immediate, the required amount may be set higher because of the delay in the campus foundation receiving the gift.
5. Buildings, campus grounds or other physical facilities will not be named for individuals currently employed by the University or the State of
, unless a donor other than the honoree provides a sufficient gift (as per the campus’ approved naming guidelines) in honor of that individual. New York
6. To support the naming of a non-physical asset (e.g. center, institute, program, academic unit) through the establishment of an endowment, the amount of the endowed gift should be sufficient to generate annual earnings (at a rate not less than 5%) that would be necessary to sustain the non-physical asset on a permanent basis.
7. To support the naming of annual term funds for faculty support, financial aid or other funding priorities, the donor should commit to providing an annual gift at least equivalent to the income from an endowment fund required to sustain the non-physical asset for a fixed period, typically three to five years.
There are no definitions relevant to this policy.
In support of this policy, the following links and/or references to additional resources for related information are included:
Fundraising Reporting Instructions
There are no forms relevant to this policy.
Where applicable, this section contains links and/or references to the authority governing this policy:
This section contains links and/or references to the history relevant to this policy: Amended –
Memo to presidents from the office of University counsel dated June 1, 2005 regarding “Establishment of Administrative Guidelines” for naming opportunities on State University of New York campuses issued by the chancellor on May 26, 2005.
This section contains links and/or references to the history relevant to this policy:
There are no appendices relevant to this policy.